I’m a sucker for makeover shows.
Queer Eye, Fixer Upper and basically the entire HGTV lineup.
Here's a little makeover of my own -- a story makeover.
The backstory
In early 2020, my client, Green Space Learning, received a nearly $1 million grant from the Texas Workforce Commission to train early childhood educators.
Due to COVID, they were unable to host the large, in-person training sessions initially planned, and Green Space was concerned about meeting the goals of the grant.
With just three months left in the grant cycle, Green Space came to me to help market and project manage the program.
The before
The after
In December 2021, Green Space hosted the first of four remaining in-person workshops. They worked with a videographer to produce a promo video using footage from the December workshop.
It wasn’t a bad video, but it didn’t really show the “why” behind the workshop, and it didn’t position Green Space either.
Plus the holiday theme made it less evergreen to use for promoting future events.
I worked with Green Space’s CEO on messaging to talk about the purpose of the workshop and the benefit to teachers.
We shot the video on my iPhone in about five minutes.
I then developed a script and storyboard based on her comments, the footage from the December event and a few graphics I created in Canva.
The videographer put it all together based on my direction, and within two days, voila!
And then what happened?
Green Space applied for a new grant for Phase 2 of their training program, and we sent the funders the video to showcase how we would be marketing future events.
Guess who got an almost $700K renewal? Clearly it’s based on Green Space’s program and the results, but the video is a great visual for funders to actually see their dollars in action.
Oh, and we surpassed the grant attendance goals after just the second event.
Now that's a makeover with impact.
A good story needs a good foundation. Knowing your audience, goals, message and what you want people to do (your call to action or CTA) is always the best starting point.
You don’t need a huge budget to create good content. What existing content can you recycle to create a new piece?
The moment doesn’t always call for a perfect and polished piece. We’re not expecting an Addy or an Emmy, but our video was exactly what was needed to reach potential attendees through social media and emails.
If you're in need of a content makeover or you want some help developing a strategic structure for your narrative, click here to schedule a 30-minute consult with me