The good news? Funding to nonprofits is on the upswing! In a 2022 survey conducted by Sage Intact, 44% of nonprofit respondents saw an increase in revenue in 2021, up by 21% in 2020.
This piece of insight is included in the 2022 Nonprofit Technology Trends Survey, by Sage Intact.
Social media + storytelling
In other good news, the survey revealed that nonprofits have amped up their reliance on social media to connect with supporters and funders. With increased funding and use of digital platforms, there’s an even greater need for compelling storytelling.
What’s one of the best ways to tell your mission’s story? Data.
According to the report, “Survey respondents who tell their story using outcome metrics were 82% more likely to have increased corporate donations.”
Metrics count when it comes to funders and strategic partners. They want to see measurable impact and data when it comes to understanding what your nonprofit is doing.
1 + 1 = Social Math
Social math is one way to incorporate data into your story in a compelling, engaging way.
What exactly is social math? Consider it a visual analogy to provide context around the true impact of your organizations donations, programs and advocacy. Whether it’s lives saved, meals served or homes built, social math helps your most important audiences understand the impact of your organization.
This infographic from the Center for Science in the Public Interest is a great example of social math. It shows how much exercise you need to do in order to burn off the calories the average American consumes each day in sugar.
Or consider this pop culture-relevant social math graphic from the City of Minneapolis.
Telling your own story
However you choose to tell your story, Write.Cause can help your nonprofit or mission-driven business develop a strategic narrative using real data-driven metrics.
Email us to set up a free 30-minute consult to develop your story.
To download the full Sage Report, click here.